When the Iowa Association of Independent Colleges & Universities (IAICU) asked West Works to help promote the Iowa Tuition Grant (ITG), we needed something that would WOW the students and get their attention. Why wouldn’t they LOVE to get $30,000/$7,500 a year for four years to attend an Iowa private college? The answer was a resounding YES! The grant isn’t a loan – it doesn’t have to be paid back. With over 10,000 ITG recipients every year, this is a HUGE help for students to achieve their academic goals.
Our fun awareness campaign, shared via student and counselor conferences, the website, on social media and Google ads, has provided the much-needed information to thousands of Iowa high school students and their families, making their academic dreams a reality.